The GSBA Blog


GSBA supports statewide tourism marketing campaign

| Feb 08, 2017
The GSBA Board of Directors, acting on the recommendations of the Public Policy Task Force and Public Policy Council, has voted to endorse HB 1123 / SB 5251 to establish an independent industry-led Tourism Marketing Authority for our state.

Washington is currently the only state in the country without a tourism marketing program. Competing western states spend between $7-50 million per year. With our state’s incredible cultural and natural amenities, tourism is already our 4th largest industry, with visitors spending $21 billion each year, contributing $1.8 billion in state and local tax revenue and supporting 170,500 jobs. Tourism consumer marketing returns at least $25 in new visitor spending for each $1 spent, one of the largest returns on investment we could have. This effort will expand the benefits of tourism in rural and economically distressed regions of the state, and will generate tax dollars from out-of-state interests to help fund other state priorities.

With our commitment to marketing our region as an LGBT-friendly destination, GSBA enthusiastically supports this effort to support our small businesses, communities around the entire state, and generate funding for a wide range of priorities.

Track the bill here.
More information from the Washington Tourism Alliance | FAQs