The GSBA Blog


LGBTQ Scholarship: Fundraising on Facebook for Future Scholars

by Mark Rosén
| Aug 23, 2018

Mark Rosén, VP of Development and External Relations, recently held a Facebook fundraiser to celebrate his birthday and raise funds for the GSBA Scholarship Fund. In this blog post, he shares his success in raising over $1,500 for LGBTQ and allied scholars.


2018GSBAStaff-MarkI’ll admit, I was somewhat skeptical of Facebook fundraisers that friends had created. As a professional fundraiser, I wasn’t so sure that this kind of an effort would yield results, and I also wasn’t sure how Facebook handled transferring money.

I already knew that some of our loyal Scholarship supporters had created fundraisers in the past, but it hadn’t been easy to track the results.

With the aid and expertise of GSBA Marketing Specialist Al Smith, we decided to give it a try, so for my 62nd birthday (yes, I’m really that old), we created a Facebook fundraiser. It was easy to add find and select GSBA as the recipient.

Al had already done all of the set up work to make sure that the Scholarship Fund was properly registered and that the funds would transfer, so I didn’t have to worry about any of those details. I just wrote a heartfelt post, added the Scholarship fund link, set a goal of $500, and hit share.


GSBA Scholars
GSBA Scholars during the 2018 Leadership Immersion Weekend.


I also went the extra step of inviting friends from my list who I knew might be interested in supporting the Scholarship Fund with a small donation.

Almost as soon as I hit the share button, friends began to donate. Within 30 minutes I had reached my goal!

Needless to say, Al and I were a bit blown away and not sure what to do! I had set the donation period for one month to give people a chance to participate. The fervor at which the initial donations came in gave us the courage to raise the goal to $1,500.

By the time my actual birthday rolled around a week and a half later, that goal was not only reached; but it was exceeded. I’m so happy to report that this was such an easy way for friends to support the cause nearest and dearest to me.


2018BLOG_FacebookFundraising_1


The added bonus is that my action inspired two more friends of the Scholarship Fund to create birthday fundraisers! I’ve gone from a doubting Thomas to a true believer in the blink of one short birthday month. What a great way to celebrate and avoid the challenge of figuring out what to buy as a gift! Instead, with a couple of clicks, you can easily open up a path to creating a gift for many!

If you feel inspired to follow our lead but need a little help, don’t hesitate to contact either Al (als@thegsba.org) or me (markr@thegsba.org) at the GSBA office. We are happy to help.

More about creating a Facebook fundraiser.