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Creative Director, Apparel and Accessories

Jun 7, 2018
Who We Are:
Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks.
As Creative Director, Apparel & Accessories your leadership will be critical to the success of the Apparel team, focused on delivering innovative and industry leading seasonal product lines that reflect our Brand and business intention. Driving our overall Apparel design vision, direction and execution, will be central to your responsibilities.  You will work in collaboration with the Directors of Apparel Merchandising and Development on brand direction and business leadership while planning long and short-term vision for all collections.  You will balance a strong foundation of technical performance with style, color and trend to ensure that Brooks becomes the product of choice for every runner. You will lead a team that includes the Men’s Apparel Designer, Women’s Apparel Designer, Print Specialist and Graphic Designer. You will partner with the Footwear Design team to ensure synergy between the divisions and a cohesive presentation of the brand every season.


    • Apparel Design:
    • Develop a strong consumer-oriented point of view and lead design in executing the vision seasonally (concept ideation, overall direction, synergy across the brand).
    • Lead the Design of saleable seasonal product lines assuring that SKU, target cost and margin goals meet requirements set by the business for the seasonal range. 
    • Demonstrate expert-level knowledge of current trends, color, technology and other design influencers.
    • Lead the Apparel Design team in the development of a collaborative culture that leverages the strength of individuals in the formation of a strong team.
    • Communicate and present design concepts and create presentation materials that effectively communicate those concepts.
    • Ensure understanding by Product Marketing and Development teams of seasonal design goals and spot check to ensure on-time execution.
    • Materials Research:
    • Establish yourself as a key contributor on the materials team in search of innovative fabric solutions.
    • Develop and maintain strategic partnerships with outside Vendors (both piece goods and trims) to identify and source fabrications to enhance performance and value of line.
    • Stay abreast of competitor and industry trends as it relates to fiber, textiles and trims both from a performance and fashion point-of-view.
    • Color Palette:
    • Close collaboration with cross functional teams on finalizing impactful seasonal palette.
    • Apparel representative on the Color Team to concept and create the corporate (footwear/apparel & graphics) palette seasonally.
    • Monitor industry color trends.
    • Industry Knowledge, Consumer Insights & Innovation:
    • Employ formal and informal methods to gain insight and to research industry, market, consumer, and competitor trends to keep abreast of new technology, industry trends and consumer needs.
    • Practice unorthodox or atypical ways of solving problems and leading the design team to conceive innovative, leading-edge concepts/ideas.
    • Cross Team Collaboration:
    • Work closely with product merchandising, development, and marketing counterparts to deliver industry leading products and stories.
    • Ensure alignment with Footwear Design to create synergies (graphic patterns, color palette, etc.), merchandising opportunities and transversal marketing concepts across product categories.
    • Sales & Marketing Support:
    • Concept and direct the development of Design point-of-view presentation boards and visual aids for seasonal collections to support the Merchandising and Sales Team efforts.
    • Participate in sales meeting preparation and presentations.


    • Bachelor’s degree in Design, Fashion, Marketing, etc., or equivalent experience, desired.
    • 12+ years of apparel design experience (with a focus on performance apparel preferred)
    • 7+ years leading an Apparel Design team
    • Exceptional management and people leadership skills, with a proven ability to effectively lead in a collaborative, team-oriented environment
    • Proven experience creating and leading the execution of vision and strategy
    • Excellent communication and organization skills
    • Must have technical consumer product design experience
    • Current computer hardware, software, and design software proficiency
    • Strong presentation and communication skills
    • Proven ability to lead in a collaborative, team-oriented environment
    • A passion for the fitness enthusiast and active lifestyle
    • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
    • Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all of the pieces fit together and affect one another.
    • Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”
    • Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary.
    • Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community.
    • Travel 25-30% domestically and/or internationally
    • Embraces and lives the Brooks values!
Brooks Sports, Inc. is an equal opportunity employer and our policy is to maintain employment practices that conform to the intent and letter of the laws regarding equal employment opportunity. Brooks is committed to affording equal employment opportunity to all individuals without regard to race, sex, color, religion, national origin, age, disability, veteran or military status, marital status, sexual preference, genetic information or any other basis prohibited by federal, state, or local laws or regulations. This commitment applies to all phases of the recruitment process including hiring, selection, promotions, transfers, demotions, compensation, benefits, or training. Brooks will endeavor to make reasonable accommodation for qualified individuals with known disabilities, unless doing so would result in an undue business hardship or a direct threat to the health or safety of any individual.