Date: Tuesday, 22 May 2018
Time: 08:00 AM
Fee: Free
Address: 320 Westlake Ave North, Seattle, WA
Location: Microsoft Building - South Lake Union
Phone: 206-363-9188
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Mastering the basics of growth marketing for small businesses and start ups

Whether your business goals are increasing foot traffic, online sales or appointments, we can help you achieve them with a growth strategy that includes search engine marketing (SEM).

Every small business and startup should master the discipline of growth marketing to help attract new consumers and turn them into loyal customers. One vital component is SEM — your chance to get noticed when consumers research the products and services they want to buy.

About

In this two-hour, in-person, hands-on session, you’ll:  
  1. Get a crash course on how to use growth marketing and SEM to target new customers and grow your business
  2. Understand the value of the Bing audience
  3. Score step by step guidance to help you set up your Bing Ads account
  4. Master keyword selection so your ads show up when potential customers search for your business
  5. Launch a new Bing Ads campaign

What to bring

A laptop that can be used during the hands-on lab section. Bing Ads specialists will be in attendance to help set up your Bing Ads account and campaign.  

Presenter

Jamie Coyler, Bing Ads account executive.

Can’t make the live event? 

Don’t worry! Register to watch our three-part Growth Marketing for SMBs and Startups webcast series and download the Growth Marketer’s Guide to Search eBook for smbs and startups to take your audience targeting to the next level.


About the Presenter

Jamie Colyer, Account Executive, Bing Ads at Microsoft

2018 Business Development Workshop - Colyer Jaime

Jamie has been an account executive at Bing Ads for over 7 years. Her work focuses on helping large, independent agencies effectively manage and create efficient paid search campaigns on Bing, supporting a diverse set of clients ranging from emerging startups to Fortune 500 global brands.

In addition, Jamie has worked in the media business for over 15 years with experience in TV, display and now focused exclusively on paid search. She’s passionate about nurturing key relationships that lead to genuine connections, helping develop her personal and professional network.

About Bing Ads

Across the Internet, SMBs and startup businesses are realizing the benefits of pay-per-click (PPC) advertising. Bing Ads can help your business stand out against the competition with high-quality customers and increased return on advertising spend (ROAS) comparable to Google AdWords campaigns.

Tap into the 142 million unique searchers on the Bing Network. We’ll give you tips on getting the most out of your ads and set you up for success.

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GSBA is the largest LGBT and allied chamber of commerce in North America. We represent over 1,300 small business, corporate and nonprofit members who share GSBA’s values of promoting equality and diversity in the workplace.

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Become an Event Sponsor


Event Sponsors benefit from prominent exposure to more than 15,000 businesses, individuals, and nonprofit organizations throughout the region. To learn about how GSBA can help you achieve your promotional goals, contact Amy Burdick at (206) 363-9188.