Date: Tuesday, 14 May 2019
Time: 08:00 AM to 10:00 AM
Fee:
Address: 400 E. Pine St., Ste. 322, Seattle, WA
Contact: Ilona Lohrey
Location: GSBA
Phone: 206-363-9188
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LGBTQ Advanced Marketing – Tips & Techniques for 2019

We'll be touching on the key topics of micro-targeting the LGBTQ community online via banner ads and Facebook, as well as delving in the world of LGBTQ bloggers and influencers. We'll show you how you're able to target your specific LGBTQ audience using programmatic advertising technology, and we'll touch on the integration of an ad campaign such as this with social media and how it can incorporate blogs, photos and videos about LGBTQ life in, and travel to, your region and/or industry, utilizing the same targeting power as well. We'll also discuss the role of LGBTQ influencers, and how some of their social media activity can be leveraged to enhance and drive LGBTQ awareness and attendance to your event.

Attendees will come away with the following top three key points:

  • Learn how to identify and engage with potential influencers in your region, focused on the LGBTQ community.
  • Learn how to strategically target your LGBTQ demographic using banner ads and Facebook ad targeting
  • Better understanding of how the wide variety of social media tools can be used in an online LGBTQ marketing campaign, including Twitter and Instagram.

Presenter bio:
mattskallerud

Matt Skallerud, president of Pink Banana Media, specializes in LGBTQ online marketing, targeting gays & lesbians via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. He also specializes in search engine optimization (SEO), key word / search advertising (PPC) and social media analytics. He's been in the LGBTQ online industry for over 20 years now.

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GSBA is the largest LGBT and allied chamber of commerce in North America. We represent over 1,300 small business, corporate and nonprofit members who share GSBA’s values of promoting equality and diversity in the workplace.

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Event Sponsors benefit from prominent exposure to more than 15,000 businesses, individuals, and nonprofit organizations throughout the region. To learn about how GSBA can help you achieve your promotional goals, contact Amy Burdick at (206) 363-9188.

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