LGBTQ Advanced Marketing – Tips & Techniques for 2019
We'll be touching on the key topics of micro-targeting the LGBTQ community online via banner ads and Facebook, as well as delving in the world of LGBTQ bloggers and influencers. We'll show you how you're able to target your specific LGBTQ audience using programmatic advertising technology, and we'll touch on the integration of an ad campaign such as this with social media and how it can incorporate blogs, photos and videos about LGBTQ life in, and travel to, your region and/or industry, utilizing the same targeting power as well. We'll also discuss the role of LGBTQ influencers, and how some of their social media activity can be leveraged to enhance and drive LGBTQ awareness and attendance to your event.
Attendees will come away with the following top three key points:
- Learn how to identify and engage with potential influencers in your region, focused on the LGBTQ community.
- Learn how to strategically target your LGBTQ demographic using banner ads and Facebook ad targeting
- Better understanding of how the wide variety of social media tools can be used in an online LGBTQ marketing campaign, including Twitter and Instagram.
Matt Skallerud, president of Pink Banana Media, specializes in LGBTQ online marketing, targeting gays & lesbians via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. He also specializes in search engine optimization (SEO), key word / search advertising (PPC) and social media analytics. He's been in the LGBTQ online industry for over 20 years now.