The GSBA Blog

The Role of Businesses in the 2020 Census

by Matt Landers, Public Policy & Government Affairs Director
| Nov 26, 2019

Why Should Businesses Care?

In 2020, the U.S. Census Bureau will be encouraging residents to complete an online version of the Census. The decennial Census is mandated by the U.S. Constitution to accurately count the number of people living in the country in order to fairly distribute public resources (i.e. tax funds) and to redraw electoral districts of equivalent sizes at all scales of government. The law requires that everyone living in the U.S. fill out the Census. Being counted is critical – it shows the proper size of communities across the country, and helps public agencies and advocates better support their constituents and clients.

The Census also impacts businesses across the county. Companies rely on the Census for demographic information about customers, their workforce, and the economic landscape. Public funding such as transportation, housing, education, workforce development, and other efforts that contribute to a thriving economy rely on a complete count.

Reaching all segments of the population, especially hard-to-count groups like those with unreliable internet access,

How Can a Small Business Be Involved?

  • Encourage employees, customers, and the general public to fill out the Census online
  • Put up signs in your business and post on your social media accounts
  • Connect with National, State, and Local partners like the Washington State Complete Count Committee, the Seattle Complete County Committee, and the Washington LGBTQ Census Coalition.
  • Become a U.S. Census Bureau Partner to get free support and materials


ReadyNation’s Business for the 2020 Census toolkit has many of these resources and more.

If you have any questions about how your business can help support a complete and accurate 2020 Census, please contact GSBA or ReadyNation for more details.