During last night’s program of Justice for All: 38th Annual Business & Humanitarian Awards Dinner, GSBA Member Barry Faught had no idea he was in for one of the evening's recognitions: the Board Chair’s Award, which recognizes an individual who serves the GSBA community behind the scenes.
As Immediate Past Board Chair Drew Ness took to the stage and delivered his remarks about a nationally-recognized coffee aficionado who equipped the GSBA office with professional-grade brewing equipment, the shocked owner of Broadcast Coffee Roasters was met by tumultuous applause by the GSBA community and a standing ovation from his surprised staff.
Hailing from Boise, Idaho, Barry fell in love with Seattle’s food scene during weekend-trips to the Pacific Northwest. After he relocated to Seattle, Barry opened Broadcast’s first location at Yesler Way and 20th Ave. in 2008. Today, Broadcast spans across the city at three different locations, including shops on Roosevelt Way and 65th Ave. and Jackson St. and 24th Ave., where the company roasts its signature coffee.
“You come into our stores and they’re bright, because Seattle is so dark. We kind of wanted to give people an airy feeling of some lightness,” said Barry. “But also, our baristas are super nice. You can ask us questions, we’re not going to talk to you like, ‘Why don’t you know the difference between a mocha and a cappuccino?’ We’re going to be nice to you. We’re here to educate if you want to learn.”
As a lifelong coffee-lover, it was chilly customer service experiences in coffeehouses from which Barry built Broadcast’s foundation of community and kindness.
“I would visit coffee shops and I didn’t know much about coffee at the time. So whenever I would ask questions about drinks, I would get met with resistance and some cold reactions,” said Barry. “It kind of made me feel really dumb. I just thought that there has to be a better way. There has to be a coffee company in Seattle that’s more customer-focused and serves really good coffee. I just couldn’t really find one.”
So he made that coffee company himself, starting with making his own roasts and hiring great people.
“When we hire people, we don’t look at all the skills they have at making drinks,” said Barry. “We look for the skills they have in providing good customer service. Because you can teach people how to make drinks, but you can't teach people how to be a people kind of person. That’s something that you just have.”
Of those drinks, Broadcast’s famous Sparkle Pony and Disco Pony have received national attention. This past fall, Buzzfeed’s food channel Tasty featured the Disco Pony - espresso with sparkling water, half-and-half, vanilla syrup, and lemon zest – in its feature, “Six Coffee Shops to Check Out the Next Time You’re In Seattle.”
As his company has grown, so have Barry’s community contributions. Broadcast became a GSBA member in 2012, and Barry supports Lambda Legal, Pratt Fine Arts Center and the Odessa Brown Children's Clinic, among other nonprofits and community organizations.
“I can go on and on about how awesome GSBA is. I’ve been introduced to so many business leaders in Seattle, and I’ve gotten coaching advice and was able to meet the bank that I bank with now, who’ve helped finance my expansion,” said Barry. “Plus (GSBA) gives me the opportunity to find out where else I could be doing good.”
Thanks to Barry, meetings and workshops at the GSBA office always have freshly brewed Broadcast Coffee for attendees, as well as a large set of branded diner mugs.
"Of course I want to give back to the community, but I just feel like it’s the right thing to do," said Barry. “That’s why I really got into this business. I love coffee, but I love working with people more. Coffee was the whole conduit of getting to work with everybody.”
GSBA thanks Barry for his incredibly generous contributions to GSBA and his ongoing work across community organizations.