In a 2023 Forbes Advisor study, a whopping 42% of LGBTQ+ individuals reported feeling out of sync with their banks’ values—a big disconnect that leads to mistrust and financial stress. At GSBA, we’re all about bridging that gap. Of course, that means we’re empowering our members to support their LGBTQ+ community every step of the way. This is why we wanted to highlight our awesome partnership with U.S. Bank, whose Merchant Services program is doing wonders for our community. This collaboration is more than just business—it’s about supporting and uplifting the LGBTQ+ community’s future!
While many banks might show support one month a year, U.S. Bank is taking concrete steps to align its services with the needs and values of the LGBTQ+ community year-round through its Merchant Services program. Every swipe, tap, or insert of a credit card made through a business that uses U.S. Bank Merchant Services sends a portion of the fees straight to the GSBA Scholarship & Education Fund.
U.S. Bank’s cutting-edge payment solutions and no-nonsense pricing mean that businesses, big or small, can flourish. With top-notch technology and a dedicated local support team, U.S. Bank helps our members simplify operations and boost cash flow, leaving more time for them to focus on their passions.
“We are always thrilled to be able to offer our best-in-class Merchant Services technology to GSBA member businesses and their associates at great prices. Being able to contribute funds directly [to] the GSBA on behalf of local businesses, while saving them money on a service they use anyway is icing on the cake,” says Chris Befumo, U.S. Bank Washington Market Leader.
Plus, the U.S. Bank crew in Seattle is one of the most helpful in the nation! They’ve got a dedicated, local support squad right here in town, making sure your transition is smooth as silk with lightning-fast, personal customer service. One of their team members, Zack Niebruegge and his awesome family, are huge supporters of the GSBA Scholarship & Education Fund, putting in endless hours to champion LGBTQ+ students heading to college or trade school.
Overall, our shared vision of economic equity and inclusion makes this partnership truly special. By choosing U.S. Bank, GSBA members aren’t just enhancing their businesses—they’re also contributing to a fund that supports queer scholars in need. It’s a win-win that strengthens our entire community! GSBA is grateful for its members, like U.S. Bank, who understand the importance of giving back. Together, we’re making a real impact, one swipe at a time!
