The GSBA Blog

Are you ready for Small Business Saturday?

by Jason Dittmer, Director of Marketing & Communications
| Nov 21, 2017

Small Business Saturday, November 25, 2017, is an annual shopping tradition dedicated to supporting small businesses and celebrating communities across the country. Founded by American Express in 2010, Small Business Saturday is celebrated every year on the Saturday after Thanksgiving.

Encouraging community members to Shop Small is about more than just shopping at small businesses. It’s a cause that helps to support local economies and promote vibrant, diverse communities. It’s also a nationwide movement fueled by shoppers, business owners, and organizers who come together and celebrate the community because they know it matters.



Promote your business

Pick up your Shop Small tote bags, welcome mats, pennants, and balloons at GSBA's LGBT Visitors Center beginning Wednesday, November 22. 

Attract even more customers with the tools available at the online Shop Small Studio. You can create customized marketing materials for your physical  location, online shop, and social media with the Shop Small Studio —  in less than 2 minutes.

Create Materials



Bring your community together

Help rally small businesses and shoppers in your community on the big day, Nov 25, with inspiration and support from American Express.

Champion the Community Cause
Step up for Small Business Saturday as an individual, group, or organization.

Organize a Community Event
Throw at least one event on Small Business Saturday that brings the community and businesses together.

Rally 10+ Small Businesses
Reach out to at least ten eligible, local small businesses in your community and encourage them to participate in your event.

Apply Now


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